EEEEEATSCON

One Band.
Every Bite.

EEEEEATSCON × RFID  ·  For The Infatuation + Chase
An OBE concept Concept wristband, Sapphire variant Concept visual
OBE concept · EEEEEATSCON × RFID
Queue at the L'Industrie booth, LA 2026
Today at EEEEEATSCON

Restaurants are the headliners. So are the lines.

  • Lines at the gate, every booth, and the bar
  • Fumbling for cards and phones
  • Missing the spots you came for
Katsu Sando booth with ORDER HERE signKatsu Sando · LA 2026 · BruinLife
L'Industrie line · LA 2026, Barker Hangar · BruinLife
OBE concept · EEEEEATSCON × RFID
What EEEEEATSCON already runs

You already run the playbook.

Event photo

EEEEEATSCON Passports

Sticker stamps with Love Local with Chase.

→ Automatic tap stamps
Chase Offers

Chase Offers

"Spend $10, Earn $10" cash back.

→ Card-linked spend on the band
Event photo

Wheeeel of Fortune

The Infatuation's prize booth.

→ Hidden-gem surprise rewards
Event photo

Sapphire Reserve Lounge

Premium space for cardholders.

→ A reward you earn by eating
Today they're separate. One band ties them together.
OBE concept · EEEEEATSCON × RFID
The idea

One band is the key.

EntryPaymentDiner profileRewardsPro photosRecap

No cash, no card, no app to open. Tap and go.

Concept RFID wristbandConcept visual
OBE concept · EEEEEATSCON × RFID
Our attendee

Meet Maya.

Early 30s, LA food lover. Came for five spots, leaves having found six.

Maya character sheet with GA and Sapphire wristbandsConcept visual
OBE concept · EEEEEATSCON × RFID
Before · 01

Tell us how you eat.

Dietary prefs, go-to cocktail, and a Must-Try list built from the lineup.

Diner profile app screensConcept visual
OBE concept · EEEEEATSCON × RFID
Before · 02

Your ticket. Your wallet. Your itinerary.

Arrives linked and ready. Nothing to print, nothing to download.

EEEEEATSCON mailer box with wristbandConcept visual
OBE concept · EEEEEATSCON × RFID
The day · 03

Tap. You're in.

No paper tickets, no phones out. Sapphire early entry gets its own lane.

Maya tapping in at the Barker Hangar gateConcept visual
OBE concept · EEEEEATSCON × RFID
The day · 04

One hand for food. One hand to tap.

Paid, and Must-Try 1 of 5 checked off.

Maya tapping to pay at a boothConcept visual
OBE concept · EEEEEATSCON × RFID
The day · 05

We already know your order.

Tap at any bar and her spicy marg is already waiting.

Bartender handing Maya her pre-loaded cocktailConcept visual
OBE concept · EEEEEATSCON × RFID
The day · 06

2 down. Sqirl is 40 steps left.

A well-timed text gets her to the next Must-Try, and the next reward.

Maya reading an SMS nudge with a festival mapConcept visual
OBE concept · EEEEEATSCON × RFID
The day · 07

Tap to shoot.

Pro camera, pro light, her dish. Opted-in photos go straight to her profile.

Maya tapping at a food photo stationConcept visual
OBE concept · EEEEEATSCON × RFID
The day · 08

Hidden gem found.

3 restaurants loads $15 onto the band. A secret bonus booth unlocks a surprise.

Hidden gem reward and rewards trackerConcept visual
OBE concept · EEEEEATSCON × RFID
The day · 09

5 for 5. You earned this.

The Sapphire lounge, unlocked by eating.

Maya tapping into the Chase Sapphire loungeConcept visual
OBE concept · EEEEEATSCON × RFID
After · 10

The festival doesn't end at the gate.

Post-event recap emailConcept visual
RecapWhere you ate, each with "Reserve on The Infatuation."
Ready-to-post social packConcept visual
Social packPro photos, handles and #EEEEEATS pre-loaded.
OBE concept · EEEEEATSCON × RFID
Maya's day, end to end

One band. Ten moments.

01

Build profile

Your day, your way
02

Band arrives

Ticket + wallet
03

Tap in

No lines
04

Tap to pay

No wallet
05

Pre-loaded cocktail

No menu
06

Mid-day nudge

No missed spots
07

Photo station

No bad photos
08

Hidden gem

Surprise perks
09

VIP lounge

Earned, not bought
10

Recap + reserve

Book it year-round
What the band captures
OBE concept · EEEEEATSCON × RFID
Rewards & gamification

Eat more. Explore more. Earn more.

EEEEE
Tier 1 · Visit 3

$15 food voucher

Loaded onto the band and spent on site, so the money stays at the festival.

EEEEE
Tier 2 · Visit 5

VIP lounge, merch, or priority

The bigger unlock for the attendees who explore the most.

Hidden gem
Bonus · Secret booths

Surprise reward

One or two lesser-known vendors are tagged. Find one, get a surprise.

Built on what worksPassports become automatic stamps. Chase Offers sit on card-linked spend. No punch cards or QR codes: every tap counts automatically.
OBE concept · EEEEEATSCON × RFID
How it works

Under the hood.

THE KEY EVERY TOUCHPOINT ONE PROFILE WHERE IT GOES Wristband one ID · one tap Gate readersEntry · early-entry lane Vendor POSPayment · visit log Bar readersCocktail pre-load Photo stationsOpt-in · auto-linked shots Rewards engineTiers · hidden gems SMS nudgesProgress · what's nearby The record Diner Profile Prefs · entry · spend · visits photos · rewards Chase card on fileCard-linked spend · Offers The InfatuationRecap email · reservations Social packPhotos · handles · #EEEEEATS
OBE concept · EEEEEATSCON × RFID
What each partner gets

Everybody eats.

Attendees
  • No lines
  • No wallet
  • Better memories, pro photos included
Vendors
  • Traffic to overlooked booths
  • Named mentions in attendee social posts
The Infatuation
  • Reservations from the recap
  • First-party diner data
  • Year-round engagement
Chase
  • Card-linked spend
  • Sapphire perks that feel earned
  • A measurable activation
OBE concept · EEEEEATSCON × RFID
Privacy & opt-in

Consent comes first.

Every personal feature is something the attendee chooses, at registration, before the day starts.

1

Photos are opt-in

Chosen at registration. No opt-in, no photos.

2

The profile is theirs

Attendees control their preferences and data.

3

Nudges are opt-in

Texts only for people who asked for them.

OBE concept · EEEEEATSCON × RFID
Open questions & next steps

What we'd figure out together.

Open questions

  • Vendor POS integrationHow each restaurant's system connects to the band.
  • Readers + on-site networkCoverage across the hangar or pier floor.
  • Card-linked vs. pre-loaded balanceOr both, depending on the attendee.

Next steps

1
Pilot one cityPossibly a single zone first.
2
Scope the tech partnerRFID, POS and network.
3
Design the bandGA and Sapphire variants, plus the mailer.
OBE concept · EEEEEATSCON × RFID
An OBE concept

Let's tap in.

EEEEEATSCON
OBE · On Board Experiential · Los Angeles  ·  [Contact name · email]
OBE concept · EEEEEATSCON × RFID
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